Could the historic Daimler brand be revived as part of Jaguar Land Rover’s plans to expand its model range? As the resurgent Midland car-maker goes from strength to strength and seeks to double the number of vehicles it produces to more than a million a year, it could make sense. Although Jaguar Land Rover has said nothing to indicate it’s even a remote possibility, it does own the rights to the UK arm of the Daimler name.
There is no disputing the Coventry car maker needs to grow if it is to pose a serious challenge to rivals and simply adding a marque would provide a platform.
In later years Daimler’s gloss might have been dimmed somewhat – the cars ended up being little more than re-badged Jaguars – though the Daimler Limousine (favoured by Lord Mayors across the country) did continue to fly the flag.
However, in its early days Coventry-made Daimlers were seriously in demand.
Having acquired the rights to build Daimler engines in the UK Harry J Lawson formed the Daimler Motor Co in 1896.
Initially the company imported cars from Europe but very soon began to build its own.
Daimler cars became extremely popular among the upper echelons of British society, including royalty, and vied with Rolls Royce to be top dog.
The Coventry car maker thrived in the early part of the 20th century.
One of its most famous cars was the Daimler Double Six Sports Saloon produced in the 1930s. With its exaggerated proportions, particularly its unduly long bonnet, it almost looked like a cartoon car.
Production of the Daimler Double Six began in 1926 and continued until 1937.
It is thought around 75 were built.
The model also served as a base for more sports focused fixed head and convertible vehicles – the Daimler Double Six Drophead Coupe.