Watch The First-Ever Commercial For Hot Wheels

In 1953, the English chaps of Lesney Products came up with a toy car that would fit inside a matchbox. Given that this was postwar Britain, their Matchbox cars reflected the stodgy reality of motoring in Blighty. They were also a smash hit. America didn’t truly hop on the small-toy-car bandwagon for 15 years, but when it did, the result seared itself into the consciousness of generations of car-nut children. Southern California toy manufacturer Mattel brought in former General Motors designer Harry Bentley Bradley, who had most notably moonlighted on…

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